Australia Mattress Market Growth, Trends & Forecast (2026–2035)

The Australia mattress market growth is gaining steady momentum, supported by rising consumer awareness of sleep health, increased housing activity, and expanding e-commerce penetration. Mattresses are an essential household product, with demand influenced by lifestyle changes, population growth, and evolving comfort preferences. In 2025, the Australia mattress market was valued at approximately USD 962.78 million and is projected to grow at a CAGR of 5.80% from 2026 to 2035, reaching nearly USD 1,691.94 million by 2035. Continuous product innovation and changing purchasing behavior are shaping the market outlook.

Market Overview

The mattress market in Australia includes a wide range of products such as spring mattresses, memory foam mattresses, latex mattresses, and hybrid solutions. Increasing emphasis on health, wellness, and quality sleep has elevated mattresses from a basic necessity to a lifestyle-driven purchase. Consumers are increasingly seeking products that offer durability, ergonomic support, and advanced materials, influencing both premium and mass-market segments.

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Key Growth Drivers

Rising Awareness of Sleep Health

Growing awareness about the impact of sleep quality on physical and mental well-being is a major driver of the Australia mattress market. Consumers are increasingly investing in mattresses that provide proper spinal alignment, pressure relief, and long-term comfort. Memory foam and latex mattresses, in particular, are benefiting from this trend due to their perceived health benefits.

Expansion of Online Mattress Retail

The rapid growth of e-commerce has significantly transformed mattress purchasing behavior in Australia. Online platforms offer convenience, competitive pricing, product transparency, and trial periods, making them attractive to consumers. Direct-to-consumer mattress brands and digital marketing campaigns have further accelerated online sales, especially among younger and urban buyers.

Growth in Residential Construction and Renovation

Ongoing residential construction, urban development, and home renovation activities support steady demand for mattresses. Population growth, household formation, and migration trends contribute to increased residential demand, while short-term rental properties and serviced apartments also drive mattress replacement cycles.

Demand from the Hospitality Sector

The commercial segment, including hotels, resorts, and serviced accommodations, contributes significantly to mattress demand. Australia’s strong tourism and hospitality industry encourages hotels to invest in high-quality mattresses to enhance guest experience, supporting market growth.

Market Challenges

High Competition and Price Pressure

The Australian mattress market is highly competitive, with established brands, online-only players, and private-label products competing aggressively. Intense competition places pressure on pricing, margins, and marketing expenditures, particularly in the mass-market segment.

Rising Raw Material and Logistics Costs

Fluctuations in the prices of foam, steel springs, latex, and transportation have increased production and distribution costs. These cost pressures may impact profitability and force manufacturers to adjust pricing strategies.

Consumer Preference Volatility

Changing consumer preferences and the subjective nature of comfort pose a challenge for mattress manufacturers. Product returns, particularly in online sales, can also increase operational costs.

Segmentation Analysis

By Type

• Spring Mattresses: Traditionally dominant due to affordability and widespread availability
• Memory Foam Mattresses: Fastest-growing segment driven by comfort and pressure-relief benefits
• Latex Mattresses: Gaining popularity for durability and eco-friendly appeal
• Others: Includes hybrid and specialty mattresses

By Distribution Channel

• Offline: Includes specialty mattress stores, furniture outlets, and department stores
• Online: Rapidly growing channel driven by convenience and digital marketing

By End User

• Residential: Largest segment, supported by household demand
• Commercial: Hotels, hospitals, and student accommodations

Regional Analysis

Demand for mattresses is strongest in urban regions such as New South Wales, Victoria, and Queensland, where population density and housing activity are highest. Improved logistics and online platforms are enabling deeper penetration into regional and remote areas, supporting nationwide market growth.

Market Dynamics: SWOT Analysis

Strengths

• Consistent replacement demand
• Growing focus on health and wellness

Weaknesses

• High return rates in online sales
• Dependency on imported raw materials

Opportunities

• Growth of eco-friendly and organic mattresses
• Expansion of online and direct-to-consumer channels

Threats

• Intense price competition
• Economic uncertainty impacting discretionary spending

Porter’s Five Forces Analysis

• Threat of New Entrants: Moderate, due to low entry barriers in online retail
• Bargaining Power of Suppliers: Moderate
• Bargaining Power of Buyers: High, due to multiple brand options
• Threat of Substitutes: Low
• Competitive Rivalry: High

Competitive Landscape

Key companies in the Australia mattress market focus on product differentiation, branding, and omnichannel strategies. Major players include:

• The Comfort Group
• Chiropedic Bedding Pty Ltd.
• Dusk&Dawn Pty Ltd.

These companies invest in innovative materials, sleep technology, and customer-centric services to maintain competitive positioning.