India Television Market Size, Trends and Growth (2026–2035)

The Indian television market has become one of the fastest-growing markets in the global television industry. With a population of over 1.4 billion, India represents a vast consumer base for television manufacturers. Over the past decade, the television market in India has undergone a significant transformation, moving from traditional CRT (Cathode Ray Tube) TVs to the more advanced LED, OLED, and smart TVs, driven by technological advancements and rising disposable incomes.

As the demand for entertainment and content consumption grows, especially in urban areas, the Indian television market is experiencing robust growth. From larger screen sizes to better image quality, including 4K and 8K resolution, the television industry in India is evolving rapidly. This growth is also propelled by the increasing availability of high-speed internet, leading to more consumers accessing streaming platforms. By 2025, the Indian television market is estimated to be valued at USD 14.08 billion, with a projected growth rate of 12.23% CAGR during the forecast period of 2026-2035. By the end of 2035, the market is expected to reach a significant value of USD 44.64 billion.

India Television Market Size

The Indian television market is poised to continue expanding over the next decade. As of 2025, the market size is valued at approximately USD 14.08 billion. This robust market size reflects India’s strong appetite for new television technology, particularly in urban areas where demand for large, smart, and high-definition televisions is rising.

One of the major drivers for this expansion is the growing disposable income in Indian households, especially in tier 2 and tier 3 cities. As living standards improve, more households are opting for larger, high-quality television sets. Furthermore, as the government pushes for a Digital India initiative, the country’s growing internet penetration is contributing to the increase in demand for smart and connected television options.

India Television Market Trends

Several key trends are shaping the future of the Indian television market:

• Shift Toward Smart TVs: The rise of smart TVs with internet connectivity has been one of the most significant trends in the Indian television market. Consumers are increasingly seeking TVs that offer access to streaming services like Netflix, Amazon Prime, and Hotstar. Smart TVs come with built-in apps, voice control, and integration with other smart home devices, providing a more seamless entertainment experience.
• Adoption of 4K and 8K Resolutions: With the availability of 4K content on streaming platforms and the rise of high-definition channels, 4K televisions are rapidly gaining popularity in India. The demand for 8K TVs, although still in the early stages, is expected to increase as content creators and service providers expand their offerings in ultra-high-definition formats.
• OLED and QLED Technology: While LED TVs continue to dominate the market, OLED (Organic Light Emitting Diode) and QLED (Quantum Dot LED) TVs are becoming more popular in India. These technologies offer superior picture quality, vibrant colors, and enhanced contrast, making them appealing to consumers who value high-definition viewing experiences.
• Affordable Pricing and Consumer Financing: As television prices come down, a growing number of Indian households can afford higher-end models, such as smart TVs and larger screens. The rise of consumer financing and easy EMIs (Equated Monthly Installments) is making these products more accessible, particularly for first-time buyers and families.
• Rising Streaming Services and Content Demand: As streaming platforms like Netflix, Amazon Prime, and Disney+ Hotstar grow in popularity, consumers are looking for TVs that can handle streaming content seamlessly. The demand for televisions with advanced connectivity features such as HDMI 2.1 and Wi-Fi 6 is expected to rise, along with the demand for larger screen sizes for an immersive viewing experience.

India Television Market Growth

The growth of the Indian television market is driven by several factors:

• Increasing Affordability of Advanced Technology: As television technology becomes more affordable and accessible, a larger segment of the Indian population can purchase high-quality smart TVs. The increasing availability of affordable and energy-efficient LED, OLED, and QLED TVs is further contributing to market growth.
• Rising Middle-Class Population: India’s rapidly growing middle class is a key driver for the television market. As more people enter the middle-income bracket, they are increasingly willing to invest in entertainment systems. The demand for larger screens and better viewing experiences is expected to drive the market’s growth in the coming years.
• Government Initiatives and Digitalization: The Indian government’s push for digitalization, along with initiatives like “Digital India,” is providing infrastructure support that promotes the adoption of advanced television technology. Increased internet penetration and access to online content are key factors in the rising demand for smart and connected televisions.
• Rise of OTT Content and Viewing Habits: The growing popularity of Over-The-Top (OTT) platforms is another factor contributing to the television market’s growth. As consumers move from traditional television broadcasts to online streaming services, television manufacturers are integrating smart features that allow easy access to OTT platforms, further driving smart TV sales.

India Television Market Forecast

The India television market is forecast to grow at a strong pace over the next decade, with an expected CAGR of 12.23% from 2026 to 2035. By 2035, the market is projected to reach a value of USD 44.64 billion. This growth will be driven by an increasing demand for higher-quality televisions, including 4K and 8K models, along with the rising adoption of smart TVs and enhanced content consumption through streaming services.

As the demand for high-quality entertainment options rises, consumers will continue to seek larger screen sizes, advanced display technologies like OLED and QLED, and seamless integration with other smart devices in their homes. Furthermore, the increasing affordability of these products, along with advancements in consumer financing options, will continue to drive the market forward.

Competitive Analysis

The Indian television market is highly competitive, with several major players dominating the landscape. These companies are competing based on factors such as technological advancements, pricing, brand loyalty, and distribution reach.

• Samsung Electronics Co., Ltd.: Samsung has a strong presence in the Indian television market, offering a wide range of smart TVs, including QLED and LED models. The company’s focus on innovation, design, and premium features has made it one of the leading brands in India. Samsung’s smart TVs are equipped with advanced technologies such as voice control, Smart Hub, and access to popular streaming apps.
• LG Corp.: LG is another major player in the Indian television market, known for its OLED TVs and NanoCell technology. The company has a strong reputation for delivering high-quality display technology and is focusing on expanding its range of smart TVs. LG’s innovative features, such as AI ThinQ for smart home integration, set it apart in the competitive landscape.
• Panasonic Holdings Corp.: Panasonic has been expanding its footprint in the Indian television market, offering affordable yet high-quality smart TVs with advanced features. The company is also focusing on enhancing its product portfolio with features like 4K resolution, smart connectivity, and energy-efficient models.
• Sony Group Corp.: Sony has a well-established presence in the Indian market, particularly in the premium segment, with its Bravia line of smart TVs. Sony is known for its exceptional picture quality, sound systems, and advanced features, making it a preferred choice for consumers looking for top-tier television performance.
• Others: Other competitors in the market include brands like TCL, Xiaomi, and Hisense, which have gained traction by offering affordable, high-quality smart TVs with robust features. These brands continue to challenge the dominance of traditional industry leaders by offering competitive pricing and superior value.