Lingerie Market Size, Trends & Forecast 2026-2035

The lingerie market continues to expand steadily as consumer preferences shift toward comfort, inclusivity, premium design, and innovative fabric technologies. Lingerie is no longer limited to functional innerwear but has become a significant segment of the fashion industry, influenced by lifestyle changes, body positivity movements, and evolving retail trends. In 2025, the lingerie market reached a value of approximately USD 93.46 billion and is expected to grow at a CAGR of 7.30% between 2026 and 2035, reaching nearly USD 189.07 billion by 2035. Rising demand for stylish yet comfortable products, expanding e-commerce channels, and increasing focus on sustainable materials are driving long-term market growth.

Lingerie Market Overview

The lingerie market includes a wide range of intimate apparel products such as bras, panties, shapewear, sleepwear, loungewear, and specialty innerwear. These products cater to diverse consumer needs, ranging from everyday comfort to luxury fashion and performance-oriented designs.

The industry has witnessed significant transformation in recent years, driven by shifting attitudes toward self-expression, comfort-first clothing, and inclusive sizing. Modern lingerie brands are focusing on providing products that support different body types, lifestyles, and fashion preferences.

The market is supported by strong demand from both developed and emerging economies. While Europe and North America remain major consumers of premium lingerie, Asia-Pacific is emerging as a fast-growing region due to rising disposable incomes, increasing urbanization, and expanding fashion awareness.

Digital platforms have also reshaped lingerie retail, allowing brands to engage directly with consumers through online stores, subscription models, and personalized fitting solutions.

Lingerie Market Size

The global lingerie market was valued at approximately USD 93.46 billion in 2025, reflecting strong consumer demand across mass-market and premium segments. Bras and panties account for the largest share of the market, followed by shapewear and sleepwear categories.

Market size growth is supported by increasing consumer spending on personal care and fashion products, along with the growing popularity of premium and branded innerwear. The expansion of organized retail and online platforms has improved product accessibility, contributing significantly to market revenue.

The market is also benefiting from rising demand for multifunctional lingerie products that combine comfort, support, and aesthetics. Innovations in fabric technology, seamless designs, and breathable materials are further strengthening market value.

Lingerie Market Trends

• Comfort and Athleisure-Inspired Lingerie: Consumers increasingly prefer soft, wireless, and breathable lingerie that aligns with everyday comfort and lifestyle wear.
• Inclusivity and Body Positivity Movement: Brands are expanding size ranges and promoting diverse representation to meet evolving consumer expectations.
• Growth of Sustainable and Eco-Friendly Materials: Demand is rising for lingerie made from organic cotton, recycled fabrics, and environmentally responsible production methods.
• Expansion of Direct-to-Consumer and Online Retail: E-commerce platforms and personalized digital fitting services are transforming lingerie shopping experiences.

These trends highlight how lingerie is evolving beyond traditional innerwear into a lifestyle-driven and innovation-focused fashion category.

Lingerie Market Growth

• Rising Disposable Income and Fashion Awareness: Consumers are spending more on premium innerwear products as lifestyle and fashion preferences evolve globally.
• Growth of Online Shopping Channels: Digital retail platforms are expanding reach, offering convenience, privacy, and a wider variety of lingerie options.
• Product Innovation and Premiumization: New fabric technologies, seamless designs, and luxury collections are driving higher-value purchases.
• Increasing Demand in Emerging Markets: Expanding middle-class populations in Asia-Pacific, Latin America, and the Middle East are supporting volume growth.

These growth drivers are expected to sustain the market’s strong CAGR of 7.30% through 2035.

Lingerie Market Forecast

The lingerie market is projected to grow at a CAGR of 7.30% between 2026 and 2035, reaching approximately USD 189.07 billion by 2035. The forecast reflects steady demand across comfort-focused products, premium lingerie segments, and expanding global consumer bases.

Future market expansion will likely be shaped by continued innovation in sustainable fabrics, digital fitting technologies, and inclusive product offerings. Brands are expected to invest in personalized shopping experiences, subscription-based models, and enhanced online engagement.

The market outlook remains highly positive as lingerie continues to merge fashion, comfort, and self-expression, supported by strong retail transformation and evolving consumer lifestyles.

Competitive Analysis

• Triumph International Ltd: A well-established lingerie brand known for premium innerwear collections, strong European presence, and innovation in comfort-focused designs.
• H & M Hennes & Mauritz AB: Offers affordable and trend-driven lingerie products through extensive global retail and e-commerce networks.
• MAS Holdings (Private) Limited: A major manufacturer supplying lingerie and intimate apparel to leading global brands, with strong expertise in sustainable production.
• Groupe Chantelle: A luxury lingerie company recognized for high-quality craftsmanship, premium branding, and strong market presence in Europe.
• Other Players: Numerous international and regional brands compete through product differentiation, inclusive sizing, digital-first strategies, and sustainable sourcing initiatives.